Friday, July 24, 2009

ABC rules wine label 'immodest,' bans brand in state - al.com

ABC rules wine label 'immodest,' bans brand in state - al.com: "The state's alcoholic beverage regulators have deemed a wine label — featuring a vintage 1895 bicycle advertising poster with a nude nymph flying alongside a winged bike — as 'immodest,' and it must be removed from grocery store and bar shelves.

Bob Martin, staff attorney with the Alabama Alcoholic Beverage Control Board, said the board's licensing bureau deemed the label inappropriate last year.

'It was submitted twice last year, and it was rejected both times,' Martin said. Early this month, however, a citizen sent a bottle of the wine to the ABC Board to show it was still being sold in stores, he said. So, the board's enforcement bureau sent a letter to stores and restaurants statewide, reminding them that its sale was prohibited, Martin said."