ORANGE BEACH, Ala. (AP) — At the start of Sweet Home Alabama, Lynyrd Skynyrd singer Ronnie Van Zant shouts "Turn it up!" And that's what the state of Alabama plans to do with its new tourism campaign. At a state tourism conference Monday on the Alabama coast, Gov. Bob Riley announced Alabama's tourism agency will use the line "Sweet Home Alabama" to market the state in 2008.
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