By KATHY JUMPER
Real Estate Editor
The locals will compete with a national firm for vacation rentals after the arrival of ResortQuest on the Alabama Gulf Coast.
"We're in a growth mode and setting it up for a strong future here," said Lino Maldonado, vice president of Northwest Florida operations, which is based in Fort Walton Beach, Fla. "We knew we needed to be in Gulf Shores. The product mix, all the entertainment venues, and the family atmosphere, it's a perfect niche."
ResortQuest is one of the largest firms managing and marketing resort condominium and home rentals in the United States. Its local rental management office is in the former Ono Professional Partners real estate building at 3145 Gulf Shores Parkway in Gulf Shores. Ono Professionals is now called ResortQuest Real Estate, and its 30 sales agents occupy the second floor of the building, according to broker Jeff McLaurin.
Much of the rental invento ry at the Gulf has been managed by two large companies, Meyer Real Estate and Kaiser Realty, and a handful of mom-and-pop operations. But there's plenty of business to go around, according to the resort managers. There are 15,263 condo units and hotel rooms available for rentals, according to the Alabama Gulf Coast Convention & Visitors Bureau.
"Bring it on," said Sarah Kuzma, a spokesperson for Meyer in Gulf Shores. "We're ready and can compete with anyone. If they bring some national attention to our area, that's positive." Meyer manages more than 2,000 properties in Alabama and Florida.
Mobile Press-Register
